Andre Oentoro

Some businesses think that insurance is an additional expense but in reality, it is a wise investment as it helps keep the operations protected against risks. Accidents can happen no matter how prepared you are.

Are the operating costs of your small business too high? “Operating costs” is an extremely important term to business owners from small to mega. Are you curious about operating costs and how they affect your business? Are your operations costs outrunning your expenses budget? If you want to learn how to reduce the operating costs of your small business, you have chosen the right article to read.

Water damage might seem like a trivial and common thing every homeowner faces, but you should never take it lightly. Although damp spots on the floor and a couple of leaks might be easy to clean, they can grow into a bigger problem when left unchecked.

Covid-19 pandemic made C-suite executives innovate and re-think their Digital Transformation strategies. Technology is continuously evolving and leveraging digital assets has become vital for Enterprises. When it comes to digital tools, adoption plays a vital role. If any Enterprise in today’s world isn’t able to adopt the latest technology, then it is not competitive anymore.

It requires a lot of hard to develop an app. It takes a significant amount of time, money, and effort. Unfortunately, even this is insufficient. It makes no difference how good your app is if no one knows about it. You want your app to be a true hit in the overcrowded app store. To stay afloat, you'll need to increase your visibility and encourage downloads. When the going gets tough, you've got to make room for yourself. Get the attention your app deserves.

When potential customers are looking for insurance, they almost always start their search online. These leads may be searching for exactly what you offer, but if they can't find you, they'll move on to the next best thing. In today's digital world, consistency does not always equate to visibility. The insurance industry is rapidly expanding, and agents are competing fiercely to meet an audience that expects immediate answers and facts. With so much competition, excellent and customer-focused insurance companies' websites can be moved further down in search results.

Did you know that 306.4 billion emails were sent and received every day in 2020?. To put it another way, we're all inundated with emails. With so many messages circling, the question you might ask yourself is: “How to create a winning email pitch examples that will make a receiver first open it and then answer it?”

The topic of personal branding has rapidly gained popularity. And that’s for a reason. In 2021, people don’t trust companies and corporate advertising as much as they used to. They prefer doing business with other people they like and identify themselves with.

Training programs are expensive, and employees don’t find them engaging. Although a Gallup study revealed that 87% of Millennials “say professional development or career growth opportunities are very important to them in a job” many find them monotonous and, frankly, a waste of time.

YouTube challenge is a perfect way to gain new followers and get more views for new vloggers. The secret to successful YouTubers getting their audience is by making a challenge that allows everyone to be a part of the video content. With the challenge, a creator can also subtly put a product promotion.

Organizing a webinar is a piece of cake in 2021. With an abundance of webinar software available on the market, the barrier of entry is relatively low for virtually any company planning to use video content in their marketing activities.

You must be coming across tons of viral videos on Instagram or Facebook every day. These videos are quite “contagious” in the sense that they grow on consumer minds in a way that does not let them get rid of them. One might think, why is this video so intriguing? Why is it everywhere on my feed? Why can’t I let go of it?

Remodeling your home is no easy task. You would need to think about the budget, possibly taking out a home improvement loan, safety measures, and time spent. If you’re not well-versed in real estate or home improvement, you might need to hire professionals to help you along the way.

These days businesses need all types of resources and documentation. You have to get all the things done to get more from your business. GST registration is a major step to take as a small business owner in India. It is a crucial step in the process of setting up an online business and if you want to do business in India.

Automation has a weird ring to it — lost jobs, the need to transition skills, and hype about AI or robot uprising. A lot of hype. Of course, there’s a different side to automation — the one that doesn’t question the value of mankind but helps magnify it. Statistically, handling tasks manually slows us down. It makes businesses more expensive to run, costing companies up to $5 trillion per year.

You’ve set up a website for your business, and you have the beginnings of a customer base. But simply having a customer base isn’t enough if you’re not converting existing and future customers into profitable sales.

Remember the last time you received an email that had an overload of information and an uninspiring design? Chances are you didn’t even read it or sent it straight to trash. That’s what happens when you send poorly designed emails.

The process of creating high-quality backlinks to a website solely for the purpose of increasing its online visibility is known as link building. It's a trend that's changed the way search engine optimization (SEO) works. Things were different before Google. Back then, search engines prioritized content when ranking websites. Google, on the other hand, has revolutionized online marketing and created more effective ways to improve website rankings. Analyzing the number of people linking to a particular page is one of these approaches, which is known as and referred to as building links.

If you’ve launched a new product in the market and are looking for an interesting way to promote it, an explainer video could be the solution. Explainer videos are short clips that introduce and explain your product or service to the audience. They help convey meaningful information quickly and are a great way to engage potential customers and get them in your marketing funnel.

Small business owners often have concerns deciding where to invest when it comes to marketing. As the goal is to attract new clients and keep the existing ones, it might become a headache on which audience to focus more on.