Ui designer vector created by vectorjuice - www.freepik.com. If you own a website and you are not quite satisfied with its performance and how it relates to your business, there might be a few things you might want to consider first. However, in order to do this, you have to think like your users. Does the website clearly indicate what the brand is all about in the first couple of seconds? Is it easy to navigate? What do users have to do in order to reach your product and pricing page? All of these things are part of the subconscious thought process of your visitors. In order to really optimize your page, you will want to turn the answers to the aforementioned questions into a “yes”. Ideally, your website should offer a cohesive experience between well-integrated functionality, design and accessibility. In 2022, where every top product or service can be found online, this is going to be important. In order to offer the best possible user experience, there are a couple of essential steps you can take to improve your web design in 2022 and beyond.