Get our Hamptons Insider newsletters delivered direct to you. We talk to the East End’s king of sourcing, preparing and cooking seafood. If you ask anyone where to get the best fresh fish on the East End, odds are they’ll tell you, when it comes to quality and selection, Citarella is the place to go (and don’t miss their Asian chicken salad, rainbow cookies, frangipane cake and sushi while you’re there). Lifelong Southampton residents can assuredly say grocery shopping markedly improved when the food purveyor opened its doors in Southampton almost a decade ago. But Joe Gurrera’s Hamptons roots run a lot deeper than a decade.