Customers shocked as Lidl closes yet another store after shutdowns
LIDL shoppers have been left heartbroken after finding out that their local store is shutting its doors.
On Saturday, the Burlington Township Lidl location, in New Jersey, confirmed it was closing, according to the Courier Post.
Many shoppers were quick to express their disappointment over the situation.
"No, you're kidding! Oh. don't tell me that," exclaimed one shopper when told about the news.
"I am so disappointed. I come here twice a week and I like the products and the prices and I shop even the aisles with toys and books!"
The Germán grocery store broke the news Saturday that it would be closing due to the lack in business in the New Jersey location.
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Burlington Township is known to be a heavily commercialized area, so this is a huge blow for the company.
Sadly this is not the first store that Lidl had to close down due to lack of sales.
Lidl has had to close down five different locations this year including stores in North Augusta, South Carolina, Virginia as well as two New Jersey stores.
When speaking on the latest Virginia closing, Chandler Spivey, Lidl’s US senior manager of communications, told The US Sun: "This was an under performing location.
"We made the strategic decision to close this location so we can focus on the locations that are closer and more convenient to more of our customers and where we are seeing significant growth."
The recent closings are shocking considering the promise the discount grocery store showed just a few years ago.
In 2020, Today, described Lidl as the store that was going to give Aldi's a run for its money.
With 14,000-21,000 square feet locations and a range of options, the store was a perfect option for grocery store shoppers.
Despite the ongoing closings the grocery brand is still planning on expanding to more profitable locations.
On Monday, in a press release, Lidl announced that they are building a new location in New York City.
"We are thrilled to be bringing Lidl's high-quality groceries, low prices and convenient shopping experience to the Crown Heights community," announced Or Raitses, senior director of real estate for Lidl's Northern Region.
"We look forward to continuing our expansion in New York City and opening even more stores in the future, bringing our unique value proposition to additional areas of the city where New Yorkers for far too long have had to put up with high grocery prices."