Olivia Dunne is dominating the NIL space with the help of her family.
The 20-year-old star LSU gymnast — who is currently the NCAA’s highest-paid female athlete, earning seven figures — has her older sister, Julz Dunne, on her payroll.
In a profile piece with Elle magazine published Tuesday, Olivia said her sister, who graduated from LSU this past spring, is, “sometimes the brains behind the operation,” referring to her dominant social media presence.
When it comes to Olivia’s posts online, the siblings will develop ideas for videos together and film content — with Julz often doing the edits, while her sister is at practice.
Olivia’s big sister “works in Livvy Land” as a paid employee, according to Elle, while building her own social media business to help other student athletes maximize their NIL.
Olivia became the first college athlete to sign with WME Sports agency less than two months after the NIL rule change in 2021. She makes an estimated $3.4 million per year, according to On3.
Julz is currently looking for a job in her major, kinesiology, and often attend’s her younger sister’s gymnastics meets.
In an exclusive interview with The Post in the fall of 2021, Olivia spoke highly of her big sister and their close relationship while Julz was still a student at LSU.
Olivia, a New Jersey native, is entering her senior year on a full scholarship with the Lady Tigers.
A typical day usually includes creating content for social media at night, following her busy schedule: attending class (she’s majoring in interdisciplinary studies), homework, studying, eating at the dining hall with friends and, of course, her gymnastics duties.
“I come home [to my dorm] and do my work stuff at night,” Olivia told The Post at the time. “I’ll come back to my dorm, shower, get ready and put on makeup to start filming to create content.”
While that part of Olivia’s routine is still the same, she told Elle that she no longer attends classes in-person due to “safety reasons.”
“There were some scares in the past, and I just want to be as careful as possible,” Olivia said. “I don’t want people to know my daily schedule and where I am.”
The gymnast — who has 11.9 million followers on TikTok and Instagram combined — added she is currently single but vowed to keep that part of her life private.
Since speaking with The Post, she has nearly double her Instagram and TikTok following.
Her brand portfolio includes deals with Accelerator, Vuori activewear brand, L’Oréal, Spotify, Forever 21, Motorola, American Eagle, Grubhub, ESPN College GameDay and YouTube.
The social media sensation made her Sports Illustrated Swimsuit debut in the 2023 issue in April.
So, what’s next for Olivia after she graduates from LSU?
A potential move somewhere warmer or closer to home.
“I know it’s coming to an end, so I’m trying to take in every single last memory I can, but I’m also excited to see what the future holds,” said Olivia, who is considering moving to Malibu, New York City or Florida after graduation.
“Probably I’ll end up near a beach, I’m guessing,” she said. “Then, I can just honestly go back to what I started doing. I could flip around on the beach. I could. That’s how it all happened. All of this… All these followers and this life.”
