Kirby Smart clearly knows what he is looking for when it comes to recruiting. The Bulldogs routinely bring in the best players in the country, with Georgia signing a top 4 class under Smart in each of the last seven recruiting cycles.

But NIL has muddied the recruiting waters. With athletes now being able to earn money off their likeness, it has shifted priorities in recruiting.

Smart still believes NIL is “a great thing” for athletes. But it has also forced Smart to put a greater emphasis on the players who are at first willing to put aside some money in order to pursue something greater.

“I certainly think it’s put a premium on all players that don’t require all the NIL,” Smart said while appearing on the Paul Finebaum show on Tuesday. “Meaning a kid that says I want to come to your university because I want to win a championship. There’s a value in that. I want to come because you’re going to give a great education, you’re going to develop me into an NFL player. Not just because of NIL.

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