HELP IN THE PROCESS. YOU WOULDN’T TYPICALLY HEAR ARTIFICIAL INTELLIGENCE AND BEER IN THE SAME SENTENCE. BUT FOR FOLKS AT RIO BRAVO BREWING, THE IDEA OF AN AI CREATED BEER HAS BEEN BREWING FOR A WHILE. EVERYTHING FROM THE RECIPE TO THE LABEL, ARTIFICIAL INTELLIGENCE IS SOME OF THE NEWEST TECHNOLOGY AG AVAILABLE. IT CAN BE USED FOR SEVERAL SITUATIONS, LIKE SOMETHING AS SIMPLE AS A RECIPE. THAT’S KIND OF WHAT WE DID IS WE WERE LIKE, LET’S JUST SEE HOW IT GOES AND SEE HOW WE CAN USE IT. FOR RIO BRAVO BREWING, IT’S A COMPLETELY A.I. GENERATED RECIPE, UNIQUE FOR THE BREWERY AND THE TOOLS THEY USE. IT GAVE US A FEW DIFFERENT OPTIONS, AND THAT’S WHEN WE HAD OUR BREWER KIND OF LOOK AT IT BECAUSE WE ALSO WANTED IT TO STILL BE A QUALITY BEER AND SOMETHING WE’RE HAPPY SERVING ON TAP, EVEN THOUGH IT’S LIKE A GENERATED, WE STILL WANTED IT TO TASTE GOOD. THE TYPE OF BEER, A PALE ALE AND WE WERE HAPPY WITH THE PALE ALE BECAUSE IT’S APPROACHABLE. WE DECIDED TO FIGURE OUT A NAME FOR IT. SO THEN WE WENT AND ASKED AI TO GIVE US A BEER NAME AS IF IT WAS CREATED BY ARTIFICIAL INTELLIGENCE. THE NAME ALSO CREATED BY A.I. ONCE IT THREW OUT A BUNCH OF DIFFERENT OPTIONS, IT FINALLY SPIT OUT ALGORITHM, WHICH WE REALLY LOVED. AND SO IT WORKED WITH THE PALE ALE, THE TYPE OF BEER. THEN CAME THE IDEA FOR THE LABEL USING ANOTHER PROGRAM FOR ARTWORK, USING WORDS LIKE ALGORITHM, FUTURISTIC, ABSTRACT AND NEON, AND SPIT OUT A BUNCH OF DIFFERENT IMAGES AND THAT. AND FROM THERE YOU KIND OF JUST LIKE FILTER THROUGH IT. WE SAW THINGS WE LIKED, THINGS WE DIDN’T, AND YOU CAN KIND OF EDIT IT TO LIKE ADD WORDS. NOW THE ALGORITHM BEER IS STILL IN THE BREWING PROCESS. THEY EXPECT IT TO BE READY BY THE FIRST WEEK OF APRIL. OTHER BREWERIES AROUND THE COUNTRY HAVE ALSO INCORPORATED A.I. RECIPES. THIS WOULD BE THE FIRST ONE OF ITS KIND HERE. YEAH, IT’S SO HIGH TECH AND REALLY CLEVER NAME. IN THE NEWS. THE ALGORITHM. IT’S NOT AN ALGORITHM. RIGHT? RIGHT. ALGORITHM IS VERY CATCHY. YEAH, I GUESS IT TAKES THE SCIENCE OUT OF IT JUST LETS THE WORLD WIDE WEB TAKE CARE OF IT. YEAH. THEY HAVE THE AI CREATIVE, BUT THERE WAS STILL A BREWER THAT HAD TO GO IN AND, LIKE, MAKE SURE IT TASTES WELL. YOU KNOW, YOU CAN’T TRUST TECHNOLOGY THAT IS UNIQUE FOR NEW MEXICO. FOR THE COUNTRY. REALLY? YEAH, YEAH, YEAH, FOR SURE. YEAH. LIKE BEER. COOL STUFF. YEAH. ALL RIGHT. ALGORITHM. AND I GUESS A CRAFTSMAN HAS TO KIND OF SIGN OFF ON THE FINAL DEAL, RIGHT? OH, FOR SURE. YEAH. THERE’S AN ACTUAL PERSON AT THE END OF IT, BUT THE RECIPE, THE NAME AND THE EVEN THE ARTWORK, THAT’S ALL. SIMO