LeBron James has added a unique business to his list of off-court investments: a Starbucks coffee shop that provides job-training certificates in the hospitality industry.
The newly-opened House Three Thirty in Akron, Ohio is in a refurbished nightclub/banquet hall that James' charitable foundation purchased in 2020, according to The Athletic .
And as of Wednesday morning, the store and its 46 employees were fully up and running.
'It's changed my life a lot,' store manager Alexis Schuler told The Athletic.
'I went from being at Starbucks as a barista to being a manager, and it's given me a whole new outlook on hospitality as an industry. It's given me insight into it that I didn't have before.'
While House Thirty Three is currently just a Starbucks, it will become much more.
The same space will eventually feature a sports bar, taco shop, ice cream parlor and clothing store.
It will even eventually be open to hold wedding receptions, which the staff will be trained in.
While James has poured countless dollars into his hometown of Akron, the goal of House Thirty Three is for his goodwill to be sustainable.
'I would say it's 'forever work,' Michele Campbell, the executive director for the LeBron James Family Foundation said.
'The world's always going to have issues to deal with; we're just a microcosm of that here in Akron. But I feel like what we're building, and it'll continue, long past my lifetime, is how to operate a community differently and how to think differently and how to be thoughtful and strategic and meet people where they are.'
James has previously impacted the Akron community with the I Promise School, which opened in 2018 for at-risk children and offers scholarships for all students to the University of Akron.
Additionally, James is involved in sports ownership across three different leagues.
The NBA star bought a small stake of Liverpool - owned by Fenway Sports Group - in 2011, and upped his stake in the company 10 years later.
That latter move made him a part-owner of the Boston Red Sox, also owned by FSG, while he also gained a piece of the NHL's Pittsburgh Penguins later that year when FSG acquired the franchise.
The Lakers star returned to the court last Sunday after a 13-game absence due to a foot injury.
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