Marketing Automation Guide For Businesses: What it is, Examples & Platforms
Marketing Automation Is an umbrella term for tools that allow businesses to manage their multiple channels (social media, SMS, etc.) from a single platform. Marketing automation tracks all your interactions with subscribers and not just the activity on email messages. By implementing advanced marketing automation systems you can better manage marketing campaigns automatically, across numerous channels such as email, web, and social media. This is accomplished via automated workflows which are able to send messages according to a set of instructions. With an advanced marketing automation platform, you can create these automated workflows using special “templates” provided to you within the platform.
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An explanation of the marketing funnel & it's five distinct stages. The marketing funnel is a process that makes it easier to understand how marketing and sales work together. Although there are different versions of the model, the basic idea is always more or less the same: 1) Growing your customer base by getting leads 2) Nurturing and converting leads and 3) Closing (or cancelling) the deal. There are five distinct stages in the marketing funnel: awareness, interest, desire, action and loyalty.
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